Apathy is Boring's 2015 #5MMV Federal Election Campaign
Apathy is Boring's federal election campaign #5MMV hinged on the 5.5 million millennials who were eligible to vote. The campaign focused on raising awareness about the power of numbers, the power for youth across the country to mobilize and together, create meaningful impact in their communities and Canada at large.
Our online campaign was matched with an active campaign on the ground. Our groups of volunteers attended concerts from coast to coast handing out election resources and answering questions their peers had about when, where and how to vote.
Overall, we reached over 3 422 000 voters in only 78 days.
Want to know more about the impact of our campaign? Check out our campaign overview below.